The competition to be in the front lines of search engine results is getting more and more fierce. Realizing the importance of SEO, companies turn to SEO agencies to ensure they have good positioning. It is therefore important to know exactly what their roles are and when to use their service.
The profession of SEO agencies is still in its infancy, many freelancers are taking advantage of this new niche and offering inexpensive offers. However, their services do not always produce the expected results.
Choosing an SEO agency is therefore a delicate task.
What is the role of an SEO agency?
Website SEO includes taking several parameters into consideration. The work carried out on the site must not only attract Internet users but also search engines in order to be well ranked. Insofar as SEO is a profession in its own right, SEO agencies have emerged.
Be visible on Google
Often, owners design their website without taking into account the principles of Google SEO. They do not think about their ranking until the pages are online. This is a common mistake. Webmasters and the SEO agency have different, but not incompatible, roles.
Indeed, starting to cooperate with an SEO agency during the creation of the site costs 20 to 40% less than waiting for the end of the design. In addition, the estimated performance is 10 to 30% higher.
If you are in the situation of having to do SEO after redesigning your website, the agency will start by performing an SEO audit. From the findings agency has drawn, they develop a strategy by working on the keywords and optimizing the content of the site.
The agency also takes care of the technical improvement on site which consists of optimizing the loading time, tree structure, tags, URL rewriting, robots.txt, structured data, etc … These will make the site more relevant and highlight the keywords. The writing content optimized is essential to be visible on competitive keywords. Finally, ” link building ” is an excellent way to maintain the popularity of the site.
As observations are made during SEO tracking and analysis, there are updates, corrections, and changes to be made. In addition, Google changes at least 400 times a year.
To stay in a good position, you should not rest on your laurels, but always seek to improve.
How to choose your Google SEO agency?
The choice to use SEO agencies rather than relying on their own skills is based on their expertise, SEO software, and their know-how in the field. These entities know how to analyze the sector and implement relevant strategies. In addition, they cover all aspects of the campaign and go as far as improving your popularity on social media.
We are talking about natural referencing as opposed to paid referencing although the two remain complementary. The first does not bring immediate results. It may take more than 4 months before you see the effects of the actions taken.
The advantage, however, is that the benefits last as long as you maintain and update your website.